Japanese car maker Honda today launched a new entry-level variant of its flagship sedan City in India, slashing the price by Rs 50,000 compared to that of the existing model.
The company, which is present in India through a joint venture with the Siel Group, had cut the price of the City by up to Rs 66,000 in June also, after implementing various cost reduction measures.
Honda Siel Cars India (HSCI) today launched a refreshed version of the new City at prices ranging from Rs 6.99 lakh to Rs 10.22 lakh (ex-showroom, Delhi). The old City was priced between Rs 7.49 lakh and Rs 9.89 lakh.
"Our target is to offer a product as affordable as possible to customers. So we have launched a new Corporate Edition of the City that do not have some features, and we have cut the prices from the earlier entry-level version," HSCI Director (Marketing) Seki Inaba told reporters here.
The company's R&D division is also working on to increase the localisation of components and implement cost reduction activities, he added.
HSCI will start taking booking orders for the new City immediately and delivery will start from January.
No comments:
Post a Comment